
prag-matik
tourism revenue resources
Prag-matik creates, strategizes and implements tourism & travel industry B2B & B2C sales & marketing solutions to generate sales revenue for:
- hotels
- resorts
- apartments
- attractions
- tour operators
These same principles are applied to national, state and regional tourism organisations to grow visitation.



Tourism & travel sales & marketing solutions include but are not limited to:
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Accommodation & tour operator revenue yield strategy & management.
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Product development from concept through to market release.
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Market development including new market identification & existing market optimisation.
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Online & Offline sales revenue channel management & distribution utilising Prag-matik’s existing buyer/reseller network and intuitive culture to hunt, secure and grow new revenue streams.
Prag-matik founder Kevin Ross

Debut Beijing sales mission
Spanning over 2 decades Kevin was employed in a senior sales & marketing capacity with multi-award winning tourism businesses:
Fullers Bay of Islands, New Zealand
Blue Lagoon Cruises, Fiji
South Sea Cruises, Fiji
Awesome Adventures Fiji, Fiji
Cruise Whitsundays, Australia
Journey Beyond, Australia
APT Touring (APT), Australia
Aircalin, New Caledonia
The Bad News
‘As embarrassed as I am to admit it, I’ve signed off on sales and marketing initiatives that did not deliver. The financial cost of these unproductive initiatives dwarfed by the combined similar dud calls made by my peers.’
Kevin Ross
The Good News
‘Those initiatives that were well executed by my peers and myself produced significant
sustainable revenue, building world-class reputable brands in the process.’
Kevin Ross
The Conclusion
All of the initiatives implemented and their outcomes are part of the learning process. They sharpened focus, saved future resources allowing for calculated experimentation. Ultimately they grew both top-line and bottom-line revenue.
Why Prag-matik?
If your business:
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Doesn’t have the resources to employ dedicated sales and marketing personnel or
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Doesn’t want to go through the recruitment process or
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Quite simply thinks it’s time for change
Contact Prag-matik
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Use one of these contact options or use the 'Live Chat' facility.

